Birkenstock USA announced this week that it has decided to stop selling in the Amazon.com marketplace because of what it believes is the company’s failure to provide effective remedies to stop counterfeit sales of Birkenstock branded products on its site. Birkenstock USA’s CEO, Mr. David Kahan, wrote a letter to its retail partners that CNBC [...]
In his recent, “Ask a Private Investigator” YouTube video, Tim Santoni provided informative and valuable tips on how any company can effectively launch, monitor, and protect their trademarks and brand names online. Tim outlines three steps that are The three steps he provides are: Launch: Check out registrars like GoDaddy.com or 101Domain.com and use their [...]
Staying one step ahead of the next scam or fake site that targets your brand or customers requires constant vigilance. Just like a Spring Cleaning ritual that forces you to organize and take stock of the things that have accumulated in your home or office, the same routine can help you protect your online digital [...]
Every up-and-coming brand wants traffic, leads, and customers – these goals are clearly identified and frequently mentioned. But, there is another ambition shared by marketers of the world that isn’t admitted as openly: the desire for fame. Brands want to be widely known and loved and somehow make their mark. Netflix is a perfect example [...]
If your company has a brand worth selling, then it is also a brand worth stealing. This is the fundamental rule in the online marketplace (or jungle), where squatters and scammers target unsuspecting customers and loyal users of brands and companies of all shapes, sizes, and locales. For attorneys, understanding what to do when there [...]
Earlier this month, the BBB issued an alert notifying the public of a reboot of the well known Nigerian Prince email phishing scam. The scam has been around for years but the new version is more sophisticated and is costing victims millions of dollars annually. The scam is relatively simple: target receives a fax, letter, [...]
Think about what you do daily as a marketer to get your product and brand noticed. Working on everything from advertising, to PR to, to social media to search, it’s no secret that your role is to grow the company, increasing revenue, profitability, and market share. For many years, marketing challenges have arisen either from [...]
Next Generation Phishing Scams Target Executives and Business Leaders Specifically Scams that target brands and their customers have been around for a very long time. Most people that we meet, even those who don’t work for larger corporations, have received fake emails that looked like a legitimate bank, phone company, utility, or government agency communication. [...]
We recently released the latest version of our DomainSkate SaaS platform. First, a moment to thank the entire team, our advisors and everyone who has worked so hard to make this happen. For people who have seen version 1, DomainSkate 2.0 is a major upgrade and overhaul. With version 1, we solved the problem of “What’s going on [...]
When I was a practicing Intellectual Property attorney, my favorite activity was working one-on-one with a client’s executive team. I loved discovering the intersection where law and business met, ensuring they had proper legal protections, and focusing my work to help build a better business. Any decision or strategy on the legal side had to [...]
It should have been a good morning for former Hewlett-Packard executive Carly Fiorina. The 60 year-old Republican appeared on Good Morning America and announced her candidacy for President of the of the United States in 2016. Her goal? To use her tech-savvy, business-first vision for America to take on Hillary Clinton. Her domain name: CarlyforPresident.com
More than anyone, we know that if you want people to pay attention to your product or service, you've got to have a killer pitch. We were thrilled to be able to talk about DomainSkate at the Feliciano Center, Montclair State University's hot bed for entrepreneurs. The "Montclair Entrepreneurs Meetup" featured 5 top VC and Angel funders [...]
Fast Company published an article today which looks at the New gTLD space and discusses what Taylor Swift is doing to protect her name online. The article extensively quotes DomainSkate COO Mr. Howard Greenstein and is a good primer for any company that is trying to figure out how to manage this new space and some of the steps companies can take to protect themselves. Take a look here.
Last week was a big one for domain news. From AdWeek to The Guardian it seemed like everyone had an opinion on the .Sucks domain and its possible effect on brands and businesses. We were thinking about it too -- will the domain stay true to its mission to become a place where customers can vent? Time will tell.
At DomainSkate we’re constantly talking with business owners who are just learning what we know -- that the Internet as we all knew it has changed significantly. New domains are launching every day offering people more options to grow their brand online. At the same time, these new domains are also raising a lot of [...]