Spring Cleaning: Tidy Up Your Brand Protection

Staying one step ahead of the next scam or fake site that targets your brand or customers requires constant vigilance. Just like a Spring Cleaning ritual that forces you to organize and take stock of the things that have accumulated in your home or office, the same routine can help you protect your online digital [...]

By | April 26, 2016|

How a Typo Could Ruin a Booming Brand like Netflix

Every up-and-coming brand wants traffic, leads, and customers – these goals are clearly identified and frequently mentioned. But, there is another ambition shared by marketers of the world that isn’t admitted as openly: the desire for fame. Brands want to be widely known and loved and somehow make their mark. Netflix is a perfect example [...]

By | March 31, 2016|

My Client’s IP Has Been Compromised Online – How Do I Fix it?

If your company has a brand worth selling, then it is also a brand worth stealing. This is the fundamental rule in the online marketplace (or jungle), where squatters and scammers target unsuspecting customers and loyal users of brands and companies of all shapes, sizes, and locales. For attorneys, understanding what to do when there [...]

By | February 26, 2016|

The New Nigerian Prince Scam, According To the Better Business Bureau

Earlier this month, the BBB issued an alert notifying the public of a reboot of the well known Nigerian Prince email phishing scam. The scam has been around for years but the new version is more sophisticated and is costing victims millions of dollars annually. The scam is relatively simple:  target receives a fax, letter, [...]

By | February 3, 2016|

How to Ensure Your Marketing Efforts Aren’t Derailed by Imposters

Think about what you do daily as a marketer to get your product and brand noticed. Working on everything from advertising, to PR to, to social media to search, it’s no secret that your role is to grow the company, increasing revenue, profitability, and market share. For many years, marketing challenges have arisen either from [...]

By | January 7, 2016|

Beware: Next Step Phishing Scams Target Brands and Execs

Next Generation Phishing Scams Target Executives and Business Leaders Specifically Scams that target brands and their customers have been around for a very long time. Most people that we meet, even those who don’t work for larger corporations, have received fake emails that looked like a legitimate bank, phone company, utility, or government agency communication. [...]

By | October 22, 2015|