New Global Top Level Domains (TLDs) are coming online as soon as October of this year, to join .Com, .Net and others as a way to find businesses and brands on the Internet. Over the next 12 months, as many as 1000 new Top Level Domains such as .Camera, .Email, .Pets, .Kitchen, .Photos, .Business and [...]
We were very excited to be featured in AdWeek earlier this week. You can check out the article by clicking here.
Fast Company published an article today which looks at the New gTLD space and discusses what Taylor Swift is doing to protect her name online. The article extensively quotes DomainSkate COO Mr. Howard Greenstein and is a good primer for any company that is trying to figure out how to manage this new space and some of the steps companies can take to protect themselves. Take a look here.
Last week was a big one for domain news. From AdWeek to The Guardian it seemed like everyone had an opinion on the .Sucks domain and its possible effect on brands and businesses. We were thinking about it too -- will the domain stay true to its mission to become a place where customers can vent? Time will tell.
At DomainSkate we’re constantly talking with business owners who are just learning what we know -- that the Internet as we all knew it has changed significantly. New domains are launching every day offering people more options to grow their brand online. At the same time, these new domains are also raising a lot of [...]
The USA Today headline “Taylor Swift Buys Porn-Site Domain Names” has likely been generating a huge number of clicks , but the real story is less titillating and more serious for businesses of all sizes. The .Adult, .Porn and .Sucks domains are launching in June, and companies are rushing to obtain them prior to the [...]
The Washington Post published an article yesterday taking on the propriety of ICANN potentially getting into the business of aiding the motion picture and recording industries in their fight against copyright infringement. The crux of the piece is that the Motion Picture Association of America (MPAA) and the Recording Industry of America (RIA) want ICANN to take a more proactive role in stopping infringers and to live up to the language/promise of the 2013 Registry Agreement that provides stricter obligations and rules of enforcement.
The .VOTE New gTLD will be going live next week (general availability). The .VOTE website explains its mission in the following manner: ".VOTE exists to reduce confusion with domain names and create an easily recognizable Internet space where voters can find reliable information regarding current elected officials and candidates seeking public office at all levels.
Google came out swinging earlier this week posting the winning bid for the .APP domain name registry for a whopping $25mm. The bid is noteworthy for a few reasons. First, it is a major departure from Google's bidding pattern for registries up to this point. Google has in fact lost several auctions for registries like .BUY, .VIP and .TECH, taking a judicious approach to the New gTLDs.
The new domain space is bringing fresh choices for consumers and new ways to connect to business, including six new registries that are directly related to the law. Those registries are .LAW, .LEGAL, .ATTORNEY, .ESQ, .ABOGADO, and .LAWYER. Thus, for lawyers or firms considering switching to a new domain space or adding a domain in one of these registries there is going to be a lot of competition for your business. Can the market actually support all these registries?
On December 17th the .BABY gTLD will go to auction, and be decided according to which company is willing to write the largest check.
The right to own and run the .SUCKS registry begins next week, among other domain registries. The .SUCKS registry is going to garner a lot of attention because among a thicket of mostly indecipherable domain registries that have garnered little public interest, the .SUCKS registry is a clear indicator of whatever it is that precedes it to the left of the dot.
The new domain registry .WANG has proven to be a popular registry. It has more than 80,000 domain registrations and is firmly ensconced in the top 10 New gTLD registries. Calvin Klein recently brought an action to recover the domain name www.calvinklein.wang that had been registered by a third party.
The Anti-Phishing Working Group (APWG) recently released a report about the state of the online world and cybercrime. The report noted that “...cybercrime gangs are aggressively pursuing brand diversity in their online fraud schemes, spoofing and otherwise leveraging the identities of some 756 institutions, the highest number the analysts had yet encountered.”
In our recent panel on positioning your brand to succeed in the new Dot-anything world, we discussed how new domains affect small business.