DomainSkate was thrilled to present and demo our new release last night at the NY Tech Meetup to a packed house in the NYU Skirball Theater. CEO David Mitnick kicked things off by recalling his time as an IP attorney, where his clients would constantly struggle with overwhelming cyber attacks often rooted in fraudulent and malicious domain addresses. Whether it was malware, phishing schemes, data breaches or counterfeit products, company after company feared their hard-won reputations and brands could evaporate all while they remained unaware of potential threats until it was too late. This was David’s impetus for starting DomainSkate. With so many similar domain permutations and combinations for every site now available on the web, there was no way for companies to proactively monitor their brands and deal with the offending sites in a manageable way.

Following David’s introduction, COO Howard Greenstein launched into a demo of the new DomainSkate platform. Using Nike as a test case in the newly launched brand dashboard, Howard drilled down into a threat assessment of Nike’s online brand. Immediately, the software detected a spelling variation on the Nike domain that disparaged the company and attempted to redirect traffic to competitor Adidas. However, this was only the tip of the iceberg. The software also detected a domain easily confused with a Nike retail site that actually housed pornographic material and dangerous malware. Unfortunately for large and small organizations alike, these types of problems are all too common. Howard went on to demonstrate how DomainSkate users, beyond just detecting threats, can choose to act to eliminate harmful domains like the ones Nike faces.

We really enjoyed meeting everyone that was able to attend NYTM and encourage everyone else to watch the DomainSkate presentation below:

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