glass_photos34Earlier today Google Inc. filed a UDRP complaint with the National Arbitration Forum for the domain name www.glassgoogle.com. ┬áThe domain presently resolves to a website for the company “Zibo Jinggong Artistic Glass Manufacturing Co. Ltd.” which appears to be in the business of making artistic glass figures.
At first glance the company looks legitimate, and has apparently operated the website at the domain since at least January 2011 according to waybackmachine.org. There is a bunch of information about the company on the site (all in English), including its origin and the focus of its business.

Google Inc. filed a trademark application with the United States Patent and Trademark Office for the mark GOOGLE GLASS on September 7, 2012, with a foreign priority date of March 14, 2012 for “computer hardware” and “computer peripherals” – like glasses that can display data and video.

It will be interesting to see how Google argues priority in this case and whether Zibo (if it responds) argues some basis for having legitimate rights in the domain name and the GOOGLE mark. For GOOGLE, it will be interesting to see how “bad faith” is determined as there is no obvious reference to Google Inc. on the site, no brazen attempts to associate the site with Google or generate click-through fees from user confusion, and no overlap between the goods – glass blown figures and ultra modern glasses that can display video/internet...