home-depot-150x150Earlier today a UDRP action for the domain www.lightinghamptonbay.com was commenced by Home Depot (via Homer TLC, Inc. – owner of the HOME DEPOT trademarks). The domain registrant is Reza Alavi of Australia, according to the WHOIS information.

The name HAMPTON BAY is a Home Depot house brand of fans and lighting fixtures (registered with the USPTO since , and a pretty popular one at that – apparently the top selling one in the U.S. according to a very quick internet search. HAMPTON BAY is registered with the USPTO and has been in use with ceiling fans in the U.S. since 1986.

The domain resolves to a site that, at first glance, looks like a pretty legit HAMPTON BAY business site. However, upon closer look, there are a litany of basic spelling and grammatical mistakes in the text and oddly placed ads for related businesses. Although the homepage refers in a number of places to “Hampton Bay” as a separate brand, the COLLECTIONS page states: “[w]hile shopping at Hampton Bay…” and goes on to use the Hampton Bay name in association with the site – rather than as a separate Home Depot brand.

In all events, whoever put the site up took some time/effort to “capture” the look/feel of HAMPTON BAY, which could make the case for “bad faith” use a relatively simple one. Further, the domain is near the top of organic search results for “Hampton Bay Lighting” – which is probably how this got on Home Depot’s radar...