The New York Times reported yesterday that a hacking ring has been using fake websites to bilk advertisers out of millions of dollars (daily) from fake ads being posted on fraudulent web pages. The full article can be found by clicking here.

The scam took advantage of known deficiencies in the digital advertising space and the ability of hackers to use bots to mimic human traffic and make it look legitimate.

A few of the key takeaways from the report are the following:

  • $3 to $5 million in revenue per day for its operators
  • 250,267 distinct URLs spoofed to falsely represent inventory
  • 6,111 premium domains targeted and spoofed
  • 571,904 dedicated IP addresses