Reliable Racing Supply, Inc. a ski equipment company based in Queensbury, NY filed a UDRP action over the domain name www.reliableracing.co which resolves to the website for a company called Artech, which is also a ski equipment company that is based in Enfield, NH. Reliable Racing holds a federally registered mark (Reg. No. 1,651,834) for the name which has been in use since the 1980’s and was registered in 1991 according to the USPTO records.

Artech is also the listed registrant of the site according to the listed WHOIS information and the billing contact is the company Operations Manager.

The companies appear to be competitors. Whereas most cyber-squatting is done on famous marks/brands it is interesting to note that with the internet becoming a major source of revenue for SMBs – that can sell their products globally with nothing more than a website and clever marketing – the need for companies of all sizes to be aware of how third parties are using their name/mark online is critically important...