The .Sucks Registry Has a Mission — Will It Stick With It?

The .sucks domain registry (yes, it’s a real thing) has been awarded to Vox Populi Registry (a/k/a Momentous), who paid $3 million for the rights. So what does this mean? At first glance, it would seem that the point of the domain is to trigger defensive registration, forcing brand owners to buy in order to [...]