Blog

NY Times Reports on New Cyber-Scam Targeting Digital Advertisers

The New York Times reported yesterday that a hacking ring has been using fake websites to bilk advertisers out of millions of dollars (daily) from fake ads being posted on fraudulent web pages. The full article can be found by clicking here. The scam took advantage of known deficiencies in the digital advertising space and [...]

By | December 22, 2016|

New Features in DomainSkate 2.1

Features in DomainSkate 2.1 include improvements in whois and domain status watching, that put our system way ahead of list-based domain watching competitors.

By | October 6, 2016|

DinnerWithDonald Domain Confusion

Ian Hawes and PAC American Horizons are using dinnerwithdonald.com to solicit PAC donations - but it's unclear if supporter's money goes to the candidate.

By | August 30, 2016|

Birkenstock Walks Away From Amazon Marketplace Over Counterfeit Sales

Birkenstock USA announced this week that it has decided to stop selling in the Amazon.com marketplace because of what it believes is the company’s failure to provide effective remedies to stop counterfeit sales of Birkenstock branded products on its site. Birkenstock USA’s CEO, Mr. David Kahan, wrote a letter to its retail partners that CNBC [...]

By | July 22, 2016|

“Ask A P.I.” Video Helps Companies Launch and Protect a Brand

In his recent, “Ask a Private Investigator” YouTube video, Tim Santoni provided informative and valuable tips on how any company can effectively launch, monitor, and protect their trademarks and brand names online.  Tim outlines three steps that are The three steps he provides are: Launch: Check out registrars like GoDaddy.com or 101Domain.com and use their [...]

By | June 24, 2016|

DNC Hack Traced to a Domain Mistype

Another day, another hack. This week, it was the Democratic National Committee (DNC), who seem to have been hacked by alleged agents of the Russian government. While malicious software was used to actually steal the files, the delivery mechanism was simple – an email using a mistyped domain name. So, click the wrong attachment, someone [...]

By | June 22, 2016|

Spring Cleaning: Tidy Up Your Brand Protection

Staying one step ahead of the next scam or fake site that targets your brand or customers requires constant vigilance. Just like a Spring Cleaning ritual that forces you to organize and take stock of the things that have accumulated in your home or office, the same routine can help you protect your online digital [...]

By | April 26, 2016|

How a Typo Could Ruin a Booming Brand like Netflix

Every up-and-coming brand wants traffic, leads, and customers – these goals are clearly identified and frequently mentioned. But, there is another ambition shared by marketers of the world that isn’t admitted as openly: the desire for fame. Brands want to be widely known and loved and somehow make their mark. Netflix is a perfect example [...]

By | March 31, 2016|

Seen at SXSW

Brands were front and center at the South By Southwest (SXSW) Interactive Festival in Austin, Texas this past week. There were huge experiences, know as “activations,” like IBM’s Connected Pavilion with Watson, and smaller but substantial ones like Scott’s Miracle-Gro connected yard with “Internet of Things” soil sensors. Kodak had a beautiful experience where participants uploaded [...]

By | March 17, 2016|

My Client’s IP Has Been Compromised Online – How Do I Fix it?

If your company has a brand worth selling, then it is also a brand worth stealing. This is the fundamental rule in the online marketplace (or jungle), where squatters and scammers target unsuspecting customers and loyal users of brands and companies of all shapes, sizes, and locales. For attorneys, understanding what to do when there [...]

By | February 26, 2016|

The New Nigerian Prince Scam, According To the Better Business Bureau

Earlier this month, the BBB issued an alert notifying the public of a reboot of the well known Nigerian Prince email phishing scam. The scam has been around for years but the new version is more sophisticated and is costing victims millions of dollars annually. The scam is relatively simple:  target receives a fax, letter, [...]

By | February 3, 2016|

How to Ensure Your Marketing Efforts Aren’t Derailed by Imposters

Think about what you do daily as a marketer to get your product and brand noticed. Working on everything from advertising, to PR to, to social media to search, it’s no secret that your role is to grow the company, increasing revenue, profitability, and market share. For many years, marketing challenges have arisen either from [...]

By | January 7, 2016|

CyberWeek Shopping Deal Seems Too Good To Be True? Probably is.

DomainSkate is located in the US Northeast, where winters get very cold. One of our team was looking for a warm jacket deal for “Cybermonday.” A friend offered her a link, but she was a little gun-shy to buy. Why? She has experience with the DomainSkate system – and she’s rightfully wary of look-alike domain [...]

By | December 9, 2015|

3 Reasons Why CMOs are Focusing on Brand Security

Chief Marketing Officers and brand executives of all stripes are having to learn how to deal with online security issues as cyber criminals focus their attention on damaging brands, stealing confidential information, or simply confusing customers. The reasons for this are: CMOs are responsible for the “reputation” of their brands and businesses The effects of [...]

By | October 28, 2015|

Beware: Next Step Phishing Scams Target Brands and Execs

Next Generation Phishing Scams Target Executives and Business Leaders Specifically Scams that target brands and their customers have been around for a very long time. Most people that we meet, even those who don’t work for larger corporations, have received fake emails that looked like a legitimate bank, phone company, utility, or government agency communication. [...]

By | October 22, 2015|