Apple CEO Tim Cook threw the companies hat in the “privacy ring” by publicly supporting the draft data privacy bill making its way through the Senate.
Cook stated in his letter that:
Your drafts would provide substantial protections for consumers, and we write to offer our strong support towards achieving this shared goal. With your work, coupled with President Biden’s call to better protect children’s privacy, it appears Americans are closer than ever to obtaining meaningful privacy protections.
There are a bunch of similarities between the American Data Privacy and Protection Act and the European General Data Protection Regulations. The focus of the ADPA is the following:
- Establish a strong national framework to protect consumer data privacy and security;
- Grant broad protections for Americans against the discriminatory use of their data;
- Require covered entities to minimize on the front end, individuals’ data they need to collect, process, and transfer so that the use of consumer data is limited to what is reasonably necessary, proportionate, and limited for specific products and services;
- Require covered entities to allow consumers to turn off targeted advertisements;
- Provide enhanced data protections for children and minors, including what they might agree to with or without parental approval;
- Establish regulatory parity across the internet ecosystem; and
- Promote innovation and preserve the opportunity for start-ups and small businesses to grow and compete.
A copy of the letter can be found below:061022-Apple-Privacy-Letter-TC-1